Spera Vacuum Equipment
From outdated to cited by Google's AI
Spera Vacuum Equipment, an industrial vacuum and filtration equipment manufacturer in Talawade MIDC, Pune, had an outdated website, outdated branding, and no social media. We rebranded them, built a new website, shot their factory and products, and now run their social media, Google Ads, and SEO.
About Spera Vacuum Equipment
Spera Vacuum Equipment designs and manufactures industrial vacuum and filtration systems at its plant in Talawade MIDC, Pune: vacuum drying plants, transformer evacuation machines, transformer air dryers, vacuum pressure impregnation (VPI) plants, oil impregnation plants, epoxy mixing plants, and oil handling systems. Their buyers are engineers and purchase teams at transformer, capacitor, and electrical equipment companies, and they search by machine name.
An outdated website, outdated branding, and zero social media presence. For a company building engineered vacuum systems for transformer and capacitor makers, their online presence didn't reflect the quality of what they manufacture.
Found on Google and Quoted by Its AI
Spera now generates inbound leads through Google Ads, social media, and organic search, and its website is the source Google's AI quotes for its machines.
Screenshots from live Google searches. Tap any image to view it full size.
The Website and the Work Behind It
- ✓A complete rebrand, with a brand identity and visual style that matches the scale of their engineering
- ✓A new website with a dedicated page for every machine, each opening with a clear, one-sentence definition of what the machine does
- ✓A factory photoshoot plus product and factory videos, used across the website and social channels
- ✓Social media channels set up from scratch and managed every month
- ✓Google Ads campaigns reaching buyers who search for their machines
- ✓Technical SEO, on-page SEO, and structured data so Google and AI tools read every product correctly
Google's AI Overview quotes sources that define a product clearly and specifically. Each Spera product page opens with exactly that kind of definition, so when someone searches for a vacuum pressure impregnation plant or an oil impregnation plant, Google's AI quotes Spera's own wording, ahead of directory listings like IndiaMART. The new brand, real factory footage, and active social channels make sure buyers who click through see a company that looks as capable as it is.
“Our website and branding didn't reflect the quality of the machines we build. Marketinlab rebuilt everything: a new brand, a new website, proper photos and videos of our factory, and social media we never had before. Today we get enquiries through Google, ads, and social media, and buyers searching for our machines find us first.”
Inside Spera Vacuum Equipment
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